logo
slider2a-ccc

The Culture of Content Creation

When we started Elastic Lab in 2007, social media was exploding, creating a wave of grassroots influencers. One of our goals from the outset was to put real people on camera to share their opinions and expertise with consumers. This was a departure, to say the least, from the tightly controlled commercial productions we ...

The Distillers

There are people in this series you will want to meet. The Distillers are visionaries, craftsmen, artisans, evangelists, and mad scientists. They labor in farm houses and barns, warehouses and garages, empty offices and storage closets, steel buildings, and sheds making some of the best spirits in the world. Right here in ...

slider3a-hooch

Building a hyper visual brand

The Hooch Life was born of a renewed interest in classic cocktail culture. Small-batch spirits were being produced by master distillers all across America, and elegant bars serving Prohibition-era cocktails were making a comeback. Hooch was developed by a sister agency as a lifestyle brand for enthusiastic drinkers, sharing ...

Short stories about bike parks

When we started our film on bike parks, we intended to document a single park as it was being built in Denver. But dealings got complicated between the city, neighborhoods, cyclists, and sponsors. The build was delayed, then put on hold indefinitely. As winter approached, the International Mountain Bicycling Association ...

slider4a-btrttp

Bring the Riding to the People

Urban mountain bike parks are a relatively new way to bring the excitement of off-road cycling to city-dwellers of all ages and skills. This is the story of three parks, in three very different communities, with one single vision. All were built using sustainable practices on underused park land by a volunteer workforce ...

Road Trips: Automotive Playgrounds

When it comes to cars, there are those who look for more than a nice drive in the country. They are the thrill-seekers who love speed, mud, rocks, and ice. As part of our Road Trip series, we asked our filmmakers to help us find some unique places to experience driving adventures. There are great tracks around the country ...

Road Trips: Dinner Drives

If we Americans like to drive, we REALLY like to eat. Our Dinner Drives are the best of both worlds — armchair guides to the kind of regional foods and local establishments you might encounter on a cross-country road trip. With an emphasis on entertainment, our hosts give viewers a perspective on roads, culinary tastes, ...