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Content Creation

Telling stories that entertain

A special genre of entrepreneur made their way to our digital content series. The artists. Those whose work is best experienced through sight and sound. We heard from songwriters, composers, painters, photographers, videographers, and performers who rely on digital platforms and social media for all or part of their ...

Telling stories that inform

One of the game-changing aspects of social media is the opportunity for real commerce. Ideas and passions combined with social tools can create properties with meaning and monetary value. These three entrepreneurs use their skills to educate and inform. Their stories are part of our series, The Culture of Content ...

Telling stories that help

As submissions rolled in for our series on digital content, we started to sense how unique these stories would be. What motivated people to create blogs or films or art to share through social media ranged from the practical to the personal. Sometimes very personal. These stories from Jessica Doyle, Jamie Jean, and Wendy ...

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The Culture of Content Creation

When we started Elastic Lab in 2007, social media was exploding, creating a wave of grassroots influencers. One of our goals from the outset was to put real people on camera to share their opinions and expertise with consumers. This was a departure, to say the least, from the tightly controlled commercial productions we ...